My office manager, Scott, has this theory he picked up from a client of ours somewhere, that attaching a blog to our website will generate a lot of traffic/bizness/notoriety/somesuch-desirable-effect. Of course, no one has speculated much on what the blog will entail, how it will be fed, who will feed it... So, I just created this, and figger I'll do with it as I will, and if it seems like more should be done, I'll figger which trigger needs pulling. I guess I have some vague notion that reporting on what's happening at the sign shop will make me more conscious of my stake in making it happen, kick up a sense of purpose, an appreciation of the responsibilities that come with talent, ownership, apprenticeship/mastery, etc. -- all of which (sense of purpose and responsibility and will to action) I sorely lack.
Heigh ho! Let's go! I've tried in the past to instill a desire to blog, with the same goals in mind, to no avail. Of course, I never bothered to tell anyone about it, for fear of having to blog more. I'll see how long I can keep up the same tactic here before I have to tell Scott, or someone else at the shop, what's up.