Recently, we had a flurry of jobs for different Levi Strauss & Co. projects in different places. We scurried around their recently opened print shop, on Valencia Street, painting windows and projecting signs, and hanging marquee boards:
Then, at the same time we worked on a couple different signs for a "tailor shop" Levi's has opened, in its Union Square flagship store: some lettering with an illustration of a sewing machine on plywood, into which they had some neon inserted, and some window lettering on a little glass box office, into which they positioned a mannequin sign painter:
Somehow, we didn't get any pictures of the wood sign, but you can see a shot of it here, where you can also find a close up of the embroidery on the dummy's apron: on the left are the remnants of my name, stitched there by Tauba, for Christmas some years ago, after I'd suggested that I might be more proud of my job if I had my name on my uniform; and on the right, the shop name, stitched there by Scott's lady friend, Melissa, once we'd decided which apron we were going to "rent" to Levi's (I guess we're renting... I hope we're getting it back anyway!).
Jay, the designer/coordinator/our contact through the tailor shop project visited our own shop, soon after, and took some pictures.
Now, I don't know if it's just by chance simultaneous, but at the same time as all this was going on, someone related to some aspect of Levi's, in New York, booked us to do some signs for their showroom there. They wanted a sign on a saw blade, like we'd done for Revolver earlier--only we couldn't find any new saws that same size and shape, so Scott cut one from sheet metal (toothless):
They gave us a washboard to paint on, which presented an opportunity to inflict more Levi's-related PTSD on Ken, and they gave us a really cool looking giant pair of scissors, with instructions to mount them on a board in such a way as to seem to be slicing a swatch of fabric. I understand they bought the scissors at a store that sells only scissors and shovels for ribbon-cuttings and ground-breakings.
